Sunday, October 20, 2019
Common English Sports Idioms for ESL Learners
Common English Sports Idioms for ESL Learners Have you ever read an article in Newsweek or Time magazine? If you have, I am sure that you noticed what an important role sporting events play in the creation of idiomatic language in American English. It is quite common to read statements like, President Clinton informed reporters that he felt his environmental program was in the home stretch and that he had hit a home run with his appointment of Mr. X as the ambassador to Y. This language can confuse speakers of English as a second language. Therefore, this feature concerns such language because of the importance it plays in everyday usage in both spoken, and written English in the United States. Below is a fictional conversation chock full of (idiomcontaining many examples of) idioms taken from sporting events. In the repeat of the conversation, the idioms are highlighted and explained. Closing a Deal (In a typical office somewhere in New York) Bob: Well, is Trevisos going to play ball or are we going to strike out on this deal?Pete: The latest locker talk is that our game plan is a real contender for the contract.Bob: Yeah, the other team has two strikes against it after they fumbled last week.Pete: They had a great chance of scoring but I think Trevisos thought they werent up to scratch on some of the details.Bob: They pretty much put themselves into a no win situation by stalling for time on the figures from Smiths and Co. If we can get to home at the next meeting I think that we should be able to take the ball and run.Pete: If our numbers are right, we should be able to call the shots from here.Bob: We just need to jockey ourselves into position to close the deal.Pete: Make sure that you take along your team players next week. I want to be sure that everyone is playing with a full deck and that everyone can field any question asked.Bob. Ill take Shirley and Harry along. They are no second stringers, they can present the ballpark figures and then I will bring it on home. Pete: Great, good luck with the pitch! It seems almost impossible to understand if you dont understand sports idioms! However, these and other idioms are common in daily usage. It is well worth your time to learn these idioms, especially if you work or live with Americans. Now, let me help you with the above passage. Each idiom is explained in its sports context, and in its idiomatic usage in everyday language. Bob: Well, is Trevisos going to play ball (baseball-play a game, idiom-do business with) or are we going to strike out (baseball-go out, idiom-fail) on this deal (idiom-contract)?Pete: The latest locker talk (general sports-talk among the players, idiom-gossip, rumors) is that our game plan (American football-plan which plays to make, idiom-plan of action) is a real contender (boxing- very possible winner, idiom-person with a good chance of success) for the contract.Bob: Yeah, the other team has two strikes against it (baseball-one step from going out or loosing, idiom-close to not succeeding) after they fumbled (American football-lose possession of the ball, idiom-make a serious mistake) last week.Pete: They had a great chance of scoring (any sport-to make a point, idiom-to succeed) but I think Trevisos thought they werent up to scratch (horseracing-not capable of winning, idiom-not having the right qualities) on some of the details.Bob: They pretty much put themselves into a no-win situation (baseball-impossible to win, idiom-impossible to succeed) by stalling for time (American football-to delay the game, idiom-to delay information or a decision) on the figures from Smiths and Co. If we can get to home (baseball-score a run, idiom-complete the desired action) at the next meeting I think that we should be able to take the ball and run (American football-continue to go forward, usually a long distance, idiom-continue in the right direction). Pete: If our numbers are right, we should be able to call the shots (basketball-to decide who shoots, idiom-to make the decisions) from here.Bob: We just need to jockey ourselves into position (horseracing-put yourself into a good position to win the race, idiom-to move into position to succeed) to close the deal.Pete: Make sure that you take along your team players (general sports players who work together with other players, idiom-people who work together with other staff) next week. I want to be sure that everyone is playing with a full deck (cards-having all the necessary cards, idiom-having the correct mental abilities, not stupid) and that everyone can field (baseball-to stop a hit ball, idiom-to handle or deal with) any question asked.Bob. Ill take Shirley and Harry along. They are no second stringers (team sports-second class members of the team, idiom-less important workers), they can present the ballpark figures (baseball-the place where the game is played idiom-general fin ancial numbers) and then I will bring it on home (baseball-to score a run, idiom-to finish with success) Pete: Great, good luck with the pitch (baseball-to throw the ball to the batter, idiom-to present the subject)! For more work on vocabulary related to sports visit: Verbs Used with SportsEquipment Used with SportsPlaces Used with SportsMeasurements Used with Sports
Saturday, October 19, 2019
Martin Luther King's I Have a Dream speech Essay
Martin Luther King's I Have a Dream speech - Essay Example But that is not what was desired by Martin Luther King. The purpose of the speech was to demand equality and justice for African Americans. What makes the speech remarkable is its content and the passion with which it was delivered. Before the success of American Civil Rights Movement the condition of blacks in America was deplorable. They didnââ¬â¢t have equal rights and were discriminated against because of the color of their skin. The whole movement was triggered by small resistances such as that of Rosa Parks. On 1st December 1955, she refused to give up her seat for a white man. As a consequence of her refusal action was taken against her and she lost her job. This incident created a furor in the black community. Martin Luther King was a great admirer of non-violence. He was greatly inspired by Gandhi and wanted to campaign for his peopleââ¬â¢s rights in a non-violent manner. He indeed visited India in 1959 and was impressed by the way Indians had fought for Independence with non-violent methods (Ramdin, 2004). After the speech, Martin Luther King cemented his position has one of the greatest political orators of all time. It is a lesser known fact that much of the speech was an improvisation. There was an original speech and it was present right before him on the podium. But after sensing the mood and sentiments of the people and on encouragement from Mahalia Jackson, Martin Luther King decided to touch their hearts. He spoke from his heart about the pain of African Americans and how they felt under the oppressive laws. He spoke about his dream of seeing black and white people living together in harmony. The dream stretched far beyond the present times and touched the future generations as he dreamed about black and white kids playing together and going to school together. Many experts believe that after this speech Martin Luther King became the most powerful person in America at that time. He was the founder of Southern Christian
Change Management Essay Example | Topics and Well Written Essays - 3500 words
Change Management - Essay Example In recent years, change in business environment has become a way of life and the pace of control, the need to control cost and increase efficiency coupled with increasing customer expectations has forced the organizations to evolve and regenerate in order to survive in the market. The tradition of working in same business with same people, and same customer base throughout the career has changed (Cook, Macaulay and Coldicott, 2004:1). A major finding in change management research reveals that most organizations do not manage change well and only less than 30% organizations that implement large scale change are successful (Nilakant and Ramnarayan, 2006:21). Aaron and Nelson (2008:5) mentioned that change is constant for todayââ¬â¢s organization and are continuously looking for ways to work faster, smatter and better. The hunger to succeed in the competitive world where new companies are entering the market with innovative products and services has made it compulsory and necessary f or the existing companies to change in order to match the speed and capability of the new companies much in advance so as to provide stiff and healthy competition to the new business entrants. Change in organization leads to product innovation, service expansion, and expansion of customer base when means that management has to take steps to undergo the ââ¬Ëprocess of changeââ¬â¢ effectively. The present paper is dealing with the process of change in an Oil & Gas Industryââ¬â¢s contracting strategy wherein the service of placing of contract to own the FPSO has changed to lease the contract to contractor. Change is an emotional experience for those involved and people adjust to change in different phases which can bring pain, confusion, uncertainty, guilt and even excitement for those who see personal advantages in the change. It is a two sided coin which involves both people transformation and
Friday, October 18, 2019
Fingerprint scientific method Coursework Example | Topics and Well Written Essays - 500 words
Fingerprint scientific method - Coursework Example It comprises 3 steps to compute a fingerprint. No. 1 ââ¬â an approximation algorithm is used to compute a reduced-fidelity version of the target digital object. No. 2 ââ¬â this reduced version is put into a normalized serial form, and No. 3 ââ¬â a hash function is used to compute a unique fingerprint from the resulting serialized object. The UNFs approach is somewhat similar to that of audio & video fingerprinting. However, in contrast to audio and video fingerprints, which entail a long sequence computation, UNFs use a more concise and closely related representation, suitable for use in scholarly citations. Thai, L. & Tam, H. (2010) under ââ¬ËStandardized fingerprint modelââ¬â¢ states, ââ¬Å"The model includes the following steps: (1) Pre-processing fingerprint image: for each image, we recognize fingerprint area, thinned ridge lines and extract minutiae. (2) Finding and adjusting parameter sets: at first, choose a fingerprint which has largest fingerprint area as mean image.
Globalisation Essay Example | Topics and Well Written Essays - 2500 words - 2
Globalisation - Essay Example The reason for this is based on the tremendous amount of positives that come hand in hand with the facets of globalization. Hence in order to fully understand the intricate details related with globalization, one must base a sound belief on the strengths related with production and marketing. Once again, it is important to touch upon the exact definition of globalization before moving ahead any further (Hersh 2000). I define globalization as ââ¬Å"the cumulative basis of strengths, transferred from one world region to another, in a capacity that derives opportunities for all the major and minor stakeholders, time and time again.â⬠When one tries to establish the exact basis of production and marketing globalization, the four significant drivers need to be understood in a proper fashion, as these form the core essence of globalization in the first place. These four drivers are the use of Information Technology, the Just in Time and Total Quality Management business processes to speed up work activities, the Sales Force Automation quarters, and lastly the Outsourcing mechanisms which have had a huge say in building growth and development within the globalization auspices on a proactively consistent basis. The four drivers have played their essential roles within the acceleration processes of globalization in the last decade or so. This has happened with the influx of resources and budget more importantly. This has also happened because the top management domains within the organizations that have chosen globalization for their own selves, have understood that globalization indeed is a force to reckon with (Tayl or 2002). They have accepted the challenges thrown their way and have clearly realized the potential of globalization within the broader contexts. These four drivers are essentially the instigating mechanisms of change within the modern day organizations. Their roles have had a huge say in outlining the proper structure of the
Thursday, October 17, 2019
The Relationship Between Lobbying, Businesses And Political Decisions Essay
The Relationship Between Lobbying, Businesses And Political Decisions - Essay Example This research will begin with the statement that lobbying is the process of trying to influence the decisions made by an administration, for example, the government especially the members of legislative assemblies of regulatory agencies. Economic lobbyists represent, educate and advocate on the behalf of their business clientsââ¬â¢ interests. Politics and economics affect each other in complex sometimes inexplicable ways. The aim is to make the people in the administrative capacity to look favorably on the side of the business. Politics and economics are tied together with some scholars even arguing that politics is merely an extension of economics. Political economists strongly speak out on the proactive position of governments in economic policy and for their ability to regulate the business cycle. Regulation of the business cycle involves putting in place fiscal and monetary measures in order to mitigate or avoid adverse effects of economic depressions and recessions. These mea sures also pertain to economic policies such as taxation, economic barriers, price fixation et cetera. The aim of the economic lobbyists is to make sure that the policies the government makes favor them and provide a conducive business environment for the success of their businesses. The lobbying involves delivery of data or opinions to a government decision maker at local or national level. They do this by presenting the interest of their company or client in the context of public interests.
BRAND PERSONALITY Essay Example | Topics and Well Written Essays - 2250 words
BRAND PERSONALITY - Essay Example 392). The concept of brand personality eludes clear definition. Anandan (2009) provides what is probably the most practicable description: ââ¬ËSimply put, brand personality answers the question ââ¬Å"What happens when the brand turns into a human being?â⬠or ââ¬Å"What happens when the brand comes alive?â⬠(p. 139). Brand personality is also defined as ââ¬Å"the set of human characteristics associated with a brandâ⬠(Asperin, 2007, p. 49). The concern of marketing practitioners as far as brand marketing is concerned is therefore how to personify a brand. Kumar (2009) links brand personality to self-concept, and it is self-expression, rather than emotion, that more significantly develops brand personality (p. 177-178). Brand personality is achieved by associating human characteristics that consumers commonly attribute to a brand. The characteristic may be in terms of demographic attributes (age, gender, status), lifestyle (activities, social class), culture (value s, beliefs), and other personality traits. The brand may be associated with celebrities or historical figures, and several devices may be used such as animism, anthropomorphism, personification, and user imagery (Purkayastha, 2009). A well established brand personality must possess the following attributes: (1) elements of the brandââ¬â¢s marketing mix are deliberately coordinated; (2) personality sought is competitively distinctive and desirable; and (3) the personality sought is robust and kept consistent over time and over media (Aaker & Biel, 1993, p. 49). Brand personality influences the choice of consumers by enabling them to express who they are by the brands they use (Asperin, 2007, p. 49). Brand personality can help marketers in: (1) the conception and creation of a brand; (2) evaluating its perception in the minds of the customer and compare it with what was expected; and (3) incorporating necessary changes to make the brand more attractive in order to meet the goals of creating lasting consumer satisfaction and loyalty (Purkayastha, 2009). In recent years, brand personality has become a topic of interest not only among academic researchers but more especially among marketing managers and strategists. This is evident in a scan of professional and academic journals on marketing research and applications. The principal theoretical framework employed in academic literature is the multidimensional framework, first devised by Aaker, and later developed by other researchers to account for market-specific factors and universal, cross-cultural studies. Aakerââ¬â¢s Brand Personality Framework In applying brand personality constructs, the theoretical paradigm most commonly used is the multi-dimensional framework devised by Aaker, which is considered the prevailing standard. The Aaker framework is accepted as a comprehensive framework that may be generalised over a broad number of product categories (Malik & Naeem, 2012). The Aaker framework underlies the Brand Personality Scale, or BPS, developed by the same author. Based on an extensive study of American consumers, Aaker derived a framework comprised of five core dimensions and their facets, as follows (Guse, 2011): (1) Sincerity (Domestic, honest, genuine, cheerful); (2) Excitement (Daring, spirited, imaginative, up-to-date); (3) Competence (Reliable, responsible, dependable, efficient); (4) Sophistication (Glamorous, pretentious, charming, romantic); and (5) Ruggedness (Tough, strong, outdoorsy, rugged). The study of Malik and Naeem (2012), however, called attention to the perception that Aakerââ¬â¢s framework provides only a crude estimation of brand personality because it transposes human personality traits instead of using the brands themselves. The study also expresses concern that the original
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